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Healthy Start scheme - Get help to buy food and milk!

Get help to buy food and milk!

What is Healthy Start?

If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk.

If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks.

You can use your card to buy:

  • plain liquid cow’s milk
    fresh, frozen, and tinned fruit and vegetables
    fresh, dried, and tinned pulses
    infant formula milk based on cow’s milk

You can also use your card to collect:

  • Healthy Start vitamins – these support you during pregnancy and breastfeeding
  • vitamin drops for babies and young children – these are suitable from birth to 4 years old

Frequently asked questions (FAQ’s)

Applying for Healthy Start 

Using Healthy Start 


26 March 2024