WaterWipes® Pure Foundation Fund 2024 UK Winner, Liverpool Women’s Hospital Neonatal Team
Liverpool Women’s Hospital Neonatal Team has been announced as the UK winner of the fifth annual Pure Foundation Fund, which celebrates the achievements of healthcare professionals (HCPs) and departments working in maternity, neonatal and postnatal care.
This year’s Pure Foundation Fund winner is the Liverpool Women’s Hospital Neonatal Team, who received a generous bursary of £10,000 for their department to continue to support their ongoing efforts to deliver exceptional care to families and babies. The Liverpool Women’s Hospital Neonatal Team was nominated for providing round-the-clock care with expertise and compassion, and always making their patients feel reassured that their little ones were in the best hands possible.
Nominator April Lyon said, “this team cared for our baby for 10 weeks until we were transferred back to our city, and during this time they involved us in all decisions, took time to listen to us and made us feel important in our baby’s care – from matching her outfits to sending messages of reassurance at 5am when I was sat alone in the dark. Having spent five months across five different NICUs, this team always stood out as head and shoulders above the rest. Being NHS doctors ourselves, this team reminded us why we have given our lives to our careers and why human connection is the key to patient centred care. We owe our baby’s life and our little family’s future to this team, who went above and beyond when no one was watching because they could and they wanted to, not because they should.”
Giving parents and fellow HCPs the chance to say 'thank you' to those who have gone above and beyond, WaterWipes® focused this year's Pure Foundation Fund on HCPs who have helped care for babies born prematurely or admitted into the NICU. Unlike previous years, voters could nominate not just an individual, but also an entire team or unit.
Jill Harrison, Clinical Lead at The Liverpool Women’s Hospital Neonatal Team, said of the win: "we’re so thrilled by the news that we have won this year’s WaterWipes® Pure Foundation Fund. It’s been a wonderful boost for everyone on the team and a testament to everyone's hard work and dedication.”
WaterWipes® received over 1300 nominations from across the UK and Ireland for this year’s Pure Foundation Fund. Nominations in the UK were reviewed by a panel consisting of representatives from WaterWipes®, alongside UK neonatal charity Bliss.
Brogan Chesters, Brand Acceleration Manager at WaterWipes®, said: “This year's Pure Foundation Fund nominations have truly moved us, underscoring the invaluable impact of maternal, neonatal, and postnatal healthcare on families in the UK and Ireland. We’re thrilled to recognize and give thanks to these unsung heroes with WaterWipes® bursary funds, helping to advance care in these critical areas.”
For more information about this year’s winners and the WaterWipes® Pure Foundation Fund, please visit here.
About WaterWipes®
WaterWipes® was created by our founder Edward McCloskey after his newborn daughter developed a nappy rash on her sensitive skin. After an extensive search he couldn’t find a baby wipe that didn’t contain numerous ingredients, so he decided to make his own. Many years later and after a lot of hard work, testing, and scientific research, WaterWipes® was born. Pure and gentle for the most delicate skin but in the convenience of a wipe, WaterWipes® are purer than cotton wool and water*.
About the WaterWipes® Pure Foundation Fund
WaterWipes® launched the Pure Foundation Fund in 2020, and since then, has used it to celebrate and recognise the incredible work of healthcare professionals involved in maternity, neonatal and postnatal care. Healthcare professionals and expectant and new parents are encouraged to nominate individuals who go above and beyond to make a difference to the lives of parents and babies for the chance to win a reward that powers forward their efforts. Entries are reviewed by a panel consisting of representatives from WaterWipes®, alongside UK neonatal charity Bliss, and the Irish Neonatal Health Alliance (INHA).
Media Contact:
Sophie Moss
waterwipesuki@fleishman.com
07880327767